Buying and selling your goods and services online can be a profitable way of doing business. Setting up an e-commerce system on your website or joining an e-marketplace can also allow you to increase your customers within Australia, and help your business expand overseas.
To operate a successful online store, it's important that you are aware of your business obligations. Because you will be undertaking financial transactions, it's crucial that your online business is secure from risks such as hacking or viruses. You should ensure that your online shop contains clear information on processes such as ordering and payment, refunds, warranties, and privacy and security.
If you don’t have the resources to set up your own e-commerce website, another way you can buy and sell online is through an e-marketplace. These online trading communities may provide you with greater access to suppliers and buyers, a more open trading environment, and the potential to lower costs involved with your business transactions.
If you are planning on exporting your products or services internationally through your website, make sure you understand the challenges involved. You may need to consider issues such as pricing, international taxation, language barriers, exchange rates and time zones. The Austrade website has a broad range of advice and resources to assist you with operating your online business overseas.
Further information on setting up your online business can be found in our business.gov.au e-business topic.